8 Best Life Insurance Companies of 2024

Posted

Best Life Insurance Main Takeaways

State Farm is the best choice for customer satisfaction and financial stability

Ethos is our top pick for same-day coverage

Bestow is our choice for no-exam life insurance

Policygenius is the best marketplace to shop for rates

Why Trust Us?

Since 2017, Money’s editorial team has researched and analyzed companies offering various types of life insurance policies. Our ongoing assessment focuses on insurers' offerings, customer satisfaction ratings and financial stability. Read the full methodology to learn more.

30+ insurers evaluated

6 categories scored

1,000+ hours of research

Our Top Picks for the Best Life Insurance Companies of 2024

Note: The following companies are listed in alphabetical order.

Bestow – Best No-Exam Life Insurance

Ethos – Best for Same-Day Coverage

Ladder – Best for Flexible Coverage

Nationwide – Best for Bundling Discounts

New York Life – Best Whole Life Insurance

Northwestern Mutual – Best for Policy Customization

Policygenius – Best Online Life Insurance Broker

State Farm – Best for Customer Satisfaction and Stability

Best Life Insurance Companies Reviews

Sample premiums are based on a 35-year-old female or male in excellent health for a $500,000 20-year term-life policy. Your rate will depend on your age, health and sex, among other factors.

Company

Term

Female

Male

Bestow

20-year

$27/month

$37/month

Pros

High coverage amounts (up to $1.5M) without a medical exam

Online application and quick processing

Terms range from 10 to 30 years

Long (30-day) free look period

Cons

No riders available

Only sells term life insurance

Must be younger than 60 to qualify for coverage

Policies not available to residents of New York

Why we chose it: We chose Bestow as the best life insurance company for no-exam life insurance coverage because it has one of the fastest and easiest application processes on the market. It also offers an unusually high death benefit payout for policies that don’t require a medical examination.

Bestow is our choice for individuals who want life insurance coverage without undergoing a medical exam. The company uses your personal information — including medical history, hobbies and lifestyle — to determine your eligibility for coverage and life insurance rates. According to Bestow, you can buy up to $1.5 million in term life coverage within minutes.

The company’s policies are issued by top-rated insurer North American Company for Life and Health Insurance or by Bestow Life Insurance Company. You can buy Bestow policies through its website or through Lemonade Insurance.

HIGHLIGHTS

AM BEST RATING

A+ Rating (Superior) - North American Company for Life and Health Insurance

POLICY TYPES

No-exam term life insurance

RIDERS AVAILABLE

None

Read our full Bestow Life Insurance review

See rates on Bestow’s Secure Website

Company

Term

Female

Male

Ethos

20-year

$21-$38/month

$26-$49/month

Pros

Same-day coverage for most approved applicants

No exams -- the process is entirely online

Get a free will with your policy

Policy purchase includes free will and estate planning tools

Cons

Little information publicly available about optional riders

Term life eligibility starts at age 20

Not available in New York

Why we chose it: Ethos is our top choice for same-day life insurance coverage due to its ability to accommodate a diverse range of applicants. Even individuals who have faced challenges in qualifying for insurance in the past have found success with Ethos.

Ethos offers streamlined life insurance application and underwriting processes, leveraging proprietary technology to provide same-day coverage to most applicants. Individuals aged 20 to 65 can secure term life coverage for 10 to 30 years, with coverage amounts ranging from $20,000 to $2 million. Most applicants can skip the medical exam.

Meanwhile, those aged 65 to 85 are automatically eligible for guaranteed issue whole life policies, which offer coverage from $10,000 to $25,000 without a medical exam. These policies offer graded benefits for the first two years, providing beneficiaries with 100% of premiums paid plus 30% in case of death within this period, excluding accidental deaths.

HIGHLIGHTS

AM BEST RATING

A (Excellent) and higher - Mutual of Omaha, Ameritas and TruStage, Legal & General

POLICY TYPES

Term - simplified issue and fully underwritten (ages 20 to 65), guaranteed issue (ages 65 to 85)

RIDERS AVAILABLE

Accidental Death Benefit

Read our full Ethos Life Insurance review

See rates on Ethos’s Secure Website

Company

Term

Female

Male

Ladder

20-year

$20/month

$22/month

Pros

Term coverage can be adjusted over time

$100,000 to $8 million in term coverage available

30-day free look period, rather than the 10-day norm

Up to $3 million in coverage with no medical exam

Cons

Plans are limited to people aged 20 to 60

Only offers term coverage

No optional riders

Why we chose it: We picked Ladder as the best life insurance company for flexible coverage because it allows you to increase or decrease the amount of coverage on your policy as your needs change. Additionally, premiums start at just $5 per month, so you can purchase a life insurance policy even if you’re on a tight budget.

While Ladder exclusively offers term life insurance if you’re 20-60 years old, we’ve found it to be the best insurer for those seeking flexible, affordable coverage. By completing a simple 3-step online application, policyholders can access up to $3 million in coverage. Ladder doesn’t charge cancellation fees, so you can cancel your coverage at any time, with no strings attached.

HIGHLIGHTS

AM BEST RATING

A (Excellent) to A+ (Superior) - Amica, Allianz, Fidelity Security Life Insurance, S.USA Life

POLICY TYPES

Term Life, No-Exam

RIDERS AVAILABLE

None

Read our full Ladder Life Insurance review

See rates on Ladder’s Secure Website

Company

Term

Female

Male

Nationwide

20-pay Whole Life

$288/month

$267/month

Pros

Discounts for bundling life with homeowners or auto insurance

Multiple insurance plans and optional riders

Cons

Most policies require medical exams

Most policies must be purchased through agents

Why we chose it: Nationwide is our pick for the best life insurance company for bundling discounts because, unlike other companies, it allows policyholders to save on life insurance by combining this coverage with auto and homeowners insurance policies.

Nationwide writes term, whole life, variable and universal policies, and has several optional riders you can use to adjust your policy to your needs. Additionally, the company offers discounted pricing for bundling life insurance policies with other types of insurance, such as long-term care insurance, renters insurance or pet insurance.

HIGHLIGHTS

AM BEST RATING

A (Excellent)

POLICY TYPES

Term, Whole, Universal, Variable

RIDERS AVAILABLE

Long-term Care, Chronic Illness, Critical Illness, Terminal Illness, Children's Term Insurance, Premium Waiver, Waiver of Monthly Deductions Rider, Accidental Death Benefit, Extended No-Lapse Guarantee, Estate Protection, Guaranteed Insurability, Overloan Lapse Protection

Read our full Nationwide Life Insurance review

See rates on Nationwide’s Secure Website

Company

Term

Female

Male

New York Life

Whole Life

$245/month

$245/month

Pros

Multiple term, whole and universal life policies available

Highly rated company

Potential to earn dividends

Cons

Must work with an agent

Can't get an online quote

Why we chose it: We picked New York Life as the best life insurance company for whole life coverage because it offers various permanent policies. Its term life policy also includes the option to convert to permanent coverage down the road.

New York Life offers lifetime coverage and various policy options like whole, universal, and variable universal life insurance. You can tailor your plan with add-ons such as an accidental death benefit, chronic care and living benefits riders.

Known for underwriting AARP’s life insurance program, New York Life, a mutual insurance company, allows policyholders to own company shares and potentially receive dividends based on their policy type. However, one downside of working with the company is that it doesn’t offer quotes online. For policy details and rates, you’ll need to speak with an agent.

HIGHLIGHTS

AM BEST RATING

A++ Rating (Superior)

POLICY TYPES

Term, Whole, Universal, Variable Universal

RIDERS AVAILABLE

Accidental death, chronic care, disability waiver of premium, living benefits, spouse's paid-up insurance purchase option and more

Read our full New York Life Insurance review

See rates on New York Life’s Secure Website

Company

Term

Female

Male

Northwestern Mutual

N/A

N/A

N/A

*Northwestern Mutual does not provide quotes online. You must consult an advisor to get an estimate.

Pros

Great selection of optional riders

Multiple policy and coverage options

Potential to earn dividends

Highly rated by third parties

Cons

Policies must be purchased through agents

Medical exams required for most policies

Limited online quote tools

Why we chose it: Northwestern Mutual is our top choice for life insurance customization because it offers more riders than most other insurers, allowing greater policy flexibility. Insurance riders allow you to get coverage for loved ones, access your benefits under special circumstances or waive your premiums if you become ill.

Northwestern Mutual, the largest life insurance company by market share, offers a variety of life insurance products, including term, whole, universal and variable universal life insurance. As a mutual insurer, it also pays dividends to eligible policyholders.

Northwestern Mutual is a reputable company that’s usually listed at the top of the life insurance industry rankings. It ranked above the industry average in J.D. Power’s 2023 U.S. Individual Life Insurance Study and, according to NAIC data, has received fewer complaints than similarly-sized companies.

HIGHLIGHTS

AM BEST RATING

A++ Rating (Superior)

POLICY TYPES

Term, Whole, Universal, Variable

RIDERS AVAILABLE

Accelerated Death Benefit, Accidental Death, Waiver of Premium, Indexed Protection, Additional Purchase, Long-term Care Benefit

Read our full Northwestern Mutual Life Insurance review

See rates on Northwestern Mutual’s Secure Website

Company

Term

Female

Male

Policygenius

20-year

$17-$32/month

$20-$40/month

Pros

Quickly and easily compare quotes from multiple insurers

Get guidance from real licensed agents

Various types of insurance policies available

Cons

Online quotes aren't available for all providers

Takes longer to provide a final price than other options

Why we chose it: We chose Policygenius as the best online life insurance broker for its one-stop access to policies from many top insurers and its commitment not to sell your information to third parties, unlike other comparison sites.

Policygenius, an online insurance broker, offers a range of policies including life, home, auto, and disability insurance. Users can quickly obtain premium estimates by entering basic personal information and then delve into policy comparisons by providing additional details.

The platform offers a wide range of term life insurance policies from 10 to 40 years in 5-year increments, as well as whole, universal and no-exam options. Moreover, Policygenius hosts a wealth of educational resources for those new to life insurance and provides personalized assistance from licensed insurance agents.

HIGHLIGHTS

AM BEST RATING

No AM Best rating

POLICY TYPES

Term, Whole, Universal, No-exam

RIDERS AVAILABLE

Varies by carrier

Read our full Policygenius review

See rates on Policygenius’s Secure Website

Company

Term

Female

Male

State Farm

20-year

$28/month

$30/month

Pros

Top-rated for customer satisfaction

Low number of customer complaints

Long list of optional riders

Simplified-issue (no exam) policies available

Cons

Online quotes are not available for all policy options

Most policies require medical exams

Why we chose it: State Farm is our choice for the best life insurance company for customer satisfaction and stability because of its excellent reputation for customer service and outstanding strength ratings.

In 2023, for the fourth consecutive year, J.D. Power named State Farm the top company in its U.S. Individual Life Insurance Study. The insurer also holds an A++ (Superior) rating from AM Best, indicating excellent financial stability.

State Farm sells term life insurance (10, 20 or 30 years), plus whole and universal life insurance policies. Although most of its plans require medical exams, it does offer some no-exam options as well as a long list of optional riders.

HIGHLIGHTS

AM BEST RATING

A++ (Superior)

POLICY TYPES

Term, No-exam, Whole, Universal

RIDERS AVAILABLE

Children's Term Life Insurance Benefit, Waiver of Premium Benefit, Level Term Life Insurance Benefit, Waiver of Monthly Deduction Benefit, Guaranteed Insurability Option, Payor Insurance Benefit, Qualified Long-Term Care Insurance, Advanced Death Benefit for Long-Term Care, Accelerated Benefit for Long-Term Care, Additional Insured's Level Term Life Insurance Benefit, Additional Insured's Level Term to Age 95, Level Term to Age 95 and more

Read our full State Farm Life Insurance review

See rates on State Farm’s Secure Website

Other life insurance companies we considered

We evaluated life insurance vendors and companies based on customer service, product offering, simplicity of underwriting, ability to pay claims on time and high ratings.

The following companies have competitive offerings but aren’t among our top picks because they didn’t excel in one of several of our criteria.

Amica Mutual

Pros

Up to $5 million in term life coverage

Whole life policies can be paid up by a certain age

Whole life options available to applicants up to age 80

Highly rated digital experience for other insurance lines

Cons

Limited selection of policies to choose from

Few details about its term life policies on the website

Not included in J.D. Power's life insurance study

Amica Mutual stands out as a top choice for property and casualty insurance. It recently earned the highest ranking in the J.D. Power U.S. Insurance Digital Experience Survey and is among the best homeowners insurers we’ve evaluated, offering comprehensive coverage and unique features.

Why Amica didn’t make the cut: Despite its strong reputation in other insurance areas, Amica’s life insurance products are relatively unknown. Not included in J.D. Power’s U.S. Life Insurance Study and lacking NAIC complaint data, Amica offers affordable term life coverage (10-, 20-, and 30-year policies ranging from $11 to $25 per month), but has a limited selection of policies.

Read our full Amica Life Insurance review

Lemonade

Pros

Premiums start at just $9 per month

Process is 100% online

No medical exams

Full refund if you cancel within the first 30 days

Cons

Only people aged 18-60 can apply

Not available in NY

Approval unlikely with a history of life-threatening illness

Lemonade offers term life insurance with no medical exam. Customers can complete the full online application in around five minutes and purchase 10- to 30-year term policies with up to 1.5 million in coverage. Policyholders must download Lemonade’s mobile app to manage their policy, submit claims and access customer service.

Why Lemonade didn’t make the cut: The company didn’t make our top picks due to its limited insurance offerings and lack of detailed information about riders and policies on its website.

MassMutual

Pros

Young and/or healthy applicants may not need a medical exam

Offer term, whole life, universal life and variable universal life insurance policies

Direct Term life insurance can be purchased immediately online

Cons

You can only earn dividends with a whole life insurance policy

Offers no information about riders

Can only get a quote for term insurance online

MassMutual’s insurance portfolio includes term and permanent life insurance, including a term life policy that can be purchased online. Customers can also convert their term life insurance to a permanent policy without a medical exam. MassMutual features a life insurance calculator to help prospective clients assess their insurance needs.

Why MassMutual didn’t make the cut: Unlike other insurers on top list, MassMutual offers few optional riders, so customers have limited options for policy customization.

Read our full MassMutual Life Insurance review

Guardian Life

Pros

Online quotes and account management

Policies available for people with HIV

Cons

Must apply (and cancel) through an agent

Doesn't offer no-exam (guaranteed issue) policies

Guardian Life’s insurance portfolio includes term, whole and universal life policies. Those interested in a term life policy can get an online quote on Guardian Life’s website, but they must contact an agent or provider to purchase a policy or get quotes for permanent life insurance.

Why Guardian Life didn’t make the cut: Unlike our top life insurance companies, Guardian offers few optional riders, and its website provides very little information about policies.

Read our full Guardian Life Insurance review

USAA

Pros

High cap on the value of their policies

Policies start at just $12 per month

Don't need a military connection to apply

Cons

Available only to current and former military, their spouses and children

Medical exam required for all policies

Some policies unavailable in New York

USAA offers various life insurance options, including term and permanent coverage. Policies start at $12 a month and coverage amounts go up to $10 million. Additionally, policyholders receive complimentary survivor assistance and the option for disability protection. There’s also simplified whole life coverage available for children.

Why USAA didn’t make the cut: The company’s website lacks comprehensive information about available riders and cash value policies. To learn more, you must speak to a USAA representative over the phone.

Read our full USAA Life Insurance review

Haven Life

Pros

Offered simplified issue policies and up to $3 million in term life coverage

Additional benefits on term life policies

Cons

Ceasing operations and is no longer accepting new applications

Product availability varied by state

Haven Life sold 10-, 15-, 20-, 25- and 30-year term policies with coverage amounts ranging from $25,000 to $3 million. Backed by the superior financial strength of MassMutual and its subsidiary, C.M. Life, term policies sold through Haven Life offered reliable coverage and additional benefits like access to will and estate planning tools.

Why Haven Life didn’t make the cut: After more than eight years in business, Haven Life is ceasing operations. The company is no longer accepting new insurance applications. Policies already issued through Haven Life will continue to be administered and serviced by MassMutual or its subsidiary.

Read our full Haven Life Insurance review

Best Term Life Insurance Companies

Term life insurance lasts for a set period of time, typically ranging from 10 to 40 years. These policies are often renewable and less costly than a permanent policy. Our choices for the best term life insurance companies are below.

Category

Company

Coverage Amounts

Financial Strength Rating - AM Best

Best Overall

State Farm

Starting at $100,000

A++ (Superior)

Best for Term Options

Protective Life

$100,000 - $50 million

A+ (Superior)

Best for No-Exam Coverage

Ethos

$100,000 - $2 million

A and higher - Mutual of Omaha, Ameritas and TruStage, Legal & General

Best for Adjustable Coverage

Ladder

$100,000 - $8 million

NR (Not Rated)

Best for Parents

Fabric by Gerber

$100,000 - $300,000 

A (Excellent)

Best Whole Life Insurance Companies

Whole life insurance provides lifetime coverage with a fixed death benefit and typically includes a cash value component. Our picks for the best whole life insurance companies are below.

Category

Company

Coverage Amounts

Financial Strength Rating - AM Best

Best for Flexible Payment Options

New York Life

Undisclosed

A++ (Superior)

Best Whole Life for Seniors

Ethos

$10,000 - $25,000 for ages 66 - 85

A and higher - Mutual of Omaha, Ameritas and TruStage, Legal & General

Best for Riders

Nationwide Insurance

$10,000 and up

A (Excellent)

Best for a Variety of Whole Life Policies

State Farm

$25,000 and up

A++ (Superior)

Best Whole Life for Children and Young Adults

Gerber Life

$50,000 - $300,000

A (Excellent)

Best No-Exam Life Insurance Companies

No-exam life insurance doesn’t require a medical exam. It can be either permanent or term life insurance. Find out picks for the best no-exam life insurance companies below.

Category

Company

Coverage Amounts

Financial Strength Rating - AM Best

Best for High Coverage Amounts

Ladder

$100,000 - $3 million

NR (Not rated)

Best for Bundling Discounts

State Farm

$25,000 and up

A++ (Superior)

Best Overall

Nationwide Insurance

$250k - $1.5M (term life)

A (Excellent) 

Best for Low Minimum Coverage Amount

Ethos

$20,000 - $2 million

A and higher - Mutual of Omaha, Ameritas and TruStage, Legal & General

Best for Members of the Military

USAA

$100,000

A++ (Superior)

Life Insurance Guide

Table of contents

Cost of life insurance

Types of life insurance policies

How to compare life insurance policies

How to purchase life insurance

Cost of life insurance

More than half of Americans overestimate the cost of life insurance by three times, says LIMRA’s 2023 Life Insurance Barometer Study.

In reality, life insurance costs vary based on factors like policy type, coverage amount, term length, age, health and lifestyle. Drinking, smoking, and high-risk activities lead to higher premiums, as do chronic health conditions and risky occupations like roofing or construction.

Disclaimer: Sample rates for a 35-year-old in excellent health are provided below. Your rate depends on factors like age, health, and gender. For transgender or nonbinary, our guide answers common questions.

Term life insurance – $500,000 policy

Company

Term

Female

Male

Amica Mutual

20-year

$18/month

$21/month

Bestow

20-year

$27/month

$38/month

USAA

20-year

$20/month

$23/month

Mutual of Omaha

20-year

$22/month

$26/month

Ladder Life

20-year

$20/month

$22/month

State Farm

20-year

$24/month

$30/month

Nationwide

20-year

$21/month

$23/month

MassMutual

 

20-year

$20/month

$23/month

Sproutt

20-year

$17/month

$20/month

Policygenius (insurance broker)

20-year

$17 - $32/month

$20 - $40/month

Permanent Life Insurance – $250,000 policy

Company

Term

Female

Male

New York Life

Whole Life

$245/month

$285/month

USAA

Whole Life - Pay for Life

$167/month

$185/month

Nationwide

20-pay Whole Life

$288/month

$267/month

MassMutual

Whole Life

$233/month

$275/month

Policygenius (life insurance broker)

Whole Life

$219 - $226/month

$261 - $279/month

Types of life insurance policies

Life insurance is a contract where the insurer promises to pay a death benefit to the policy’s beneficiary upon the policyholder’s death. This benefit is funded by the policyholder’s lifetime premium payments.

Life insurance policies fall into two main categories:

Permanent life insurance – Policies last your entire life and may have a cash value component that can be accessed for various purposes. Learn more about permanent policies through our guides on whole life insurance, universal life insurance, variable life insurance and joint life insurance.

Term life insurance – Provides coverage for a set number of years — anywhere from 10 to 40 — and does not include a cash value (final expense insurance falls in this category). Read more about this option on our term life insurance guide.

For term or whole life coverage without a medical exam, consider a simplified or guaranteed issue policy. Read more about this option on our guide to no-exam life insurance.

How to compare life insurance policies

When comparing the best life insurers, consider the following factors.

1. Policy types: Check if the insurer offers both term and permanent life insurance options. Some newer insurers, especially those online, may focus on term life and guaranteed-issue policies.

2. Application process: Determine if the application is entirely online or if you need to work with an agent during underwriting.

3. Medical exam requirements: Understand whether a medical exam is necessary. Some companies offer no-exam life insurance.

4. Riders: Check if the policy can be enhanced with riders. Some companies include riders in the policy, while others sell them separately. Availability varies.

5. Coverage: Note the minimum and maximum coverage amounts offered. These can vary significantly among insurers.

6. Pricing: Compare life insurance premiums from different insurers. Prices vary based on how they assess risk. It’s best to get quotes from multiple companies.

7. Company reputation: To ensure the company is reputable, check AM Best for financial strength ratings, the National Association of Insurance Commissioners (NAIC) for customer complaints, the Better Business Bureau (BBB) for customer reviews and the latest J.D. Power Individual Life Insurance Study for industry rankings.

How to purchase life insurance

1. Understand how different types of life insurance policies work

Learn the differences between term versus whole life insurance. Term life may suit young, healthy individuals who want income replacement for a specific period, such as the duration of a mortgage. Permanent life insurance offers lifetime coverage and growth potential but higher premiums.

2. Choose a policy term

If you’re sold on term life insurance, your next step should be to choose a life insurance term length. To do so, consider how long you need to provide for your dependents and the duration of any other financial obligations. Remember that the longer the term, the higher the premium.

3. Determine how much coverage you need

To determine how much life insurance you really need, add up potential end-of-life expenses, family lifestyle adjustments, debts and hidden income (e.g., employer benefits). Then, subtract potential income sources (e.g., Social Security) and adjust for inflation.

4. Shop for quotes

Once you’ve decided on a type of policy and coverage amount, get life insurance quotes from several different companies. Insurers price risk differently, so you could get widely different estimates based on your age, gender, health and lifestyle.

5. Make an apples-to-apples comparison

When comparing policies, request quotes for the same policy type, term length (if applicable), and coverage amount. Factor in unique features, optional riders, and discounts. Also, weigh insurers’ reputation for customer service and financial stability.

Best Life Insurance FAQs

What is the best life insurance?

The best life insurance for you is one that aligns with your particular financial situation. Before choosing a plan, assess how you plan to use the policy. Do you need coverage for funeral expenses or want to ensure your family's financial stability in your absence? For more information, explore our step-by-step guide to choosing a policy.

How much is life insurance per month?

The cost of a life insurance policy will depend on factors such as the applicant's age, sex and overall health as well as the type of policy and coverage amount they select. Monthly premiums typically range from $20 to over $300. Our section on the cost of life insurance includes sample rates for permanent and term life insurance policies.

Does life insurance pay for death by suicide?

Whole and term life insurance generally pay for death by suicide, unless the policy contains a suicide clause. Under this clause, the policy won't pay out if the policyholder dies by suicide within one to three years after the policy's effective date. Group life insurance policies typically don't have these clauses, but contact your company's benefit manager for confirmation.

What is the cash value of a life insurance policy?

Permanent life insurance, like whole or universal policies, builds cash value over time. You can use this cash value to borrow against your policy, cover premiums, or buy more coverage. If you don't repay a loan before your death, the outstanding amount is deducted from the death benefit.

Can you get life insurance if you have cancer?

Cancer patients may be eligible for a no-exam, guaranteed issue permanent life insurance policy. These skip the medical exam, ensuring guaranteed approval with most carriers. However, premiums are typically higher, and coverage amounts usually range from $50,000 to $100,000. While some policies have waiting periods, others offer immediate coverage.

How We Chose The Best Life Insurance Companies

Our methodology for the Best Life Insurance Companies list is extensive. As part of the review process for each company, we:

Assessed each company’s ability to pay claims on time

Compared product offerings and pricing against industry competitors

Examined financial strength ratings as reported by credit rating agencies like AM Best

Analyzed customer satisfaction ratings as reported by J.D. Power in the latest U.S. Life Insurance Satisfaction Study

Studied complaints regarding their individual life insurance policies, based on National Association of Insurance (NAIC) data

Evaluated the simplicity of their underwriting process

As part of our research, we interviewed representatives from various companies. While we strive for accuracy in regulatory and legal information, it may not be complete or fully up to date. Rates can change, so we advise conducting your own research too.

Summary of Money’s Best Life Insurance Companies of 2023

Bestow – Best No-Exam Life Insurance

Ethos – Best for Same-Day Coverage

Ladder – Best for Flexible Coverage

Nationwide – Best for Bundling Discounts

New York Life – Best Whole Life Insurance

Northwestern Mutual – Best for Policy Customization

Policygenius – Best Online Life Insurance Broker

State Farm – Best for Customer Satisfaction and Stability

Read Our Other Life Insurance Guides

Best life insurance by policy type

Best Life Insurance for Veterans

Best Life Insurance for Young Adults

Best Life Insurance for Self-Employed Individuals

Best No-Exam Life Insurance Companies

Best Whole Life Insurance Companies

Best Family Life Insurance Companies

Life insurance guides

What is Life Insurance and How Does it Work?

What is Whole Life Insurance and How Does it Work?

What Is Single Premium Life Insurance?

What Is Return of Premium Life Insurance?

What Is a Survivorship Life Insurance Policy?

What is Joint Life Insurance and How Does it Work?

What Is an Irrevocable Life Insurance Trust?

What Is Level Term Life Insurance?

What is No-Exam Life Insurance and How Does it Work?

Can You Have Multiple Life Insurance Policies?

Everything You Should Know About Life Insurance for Smokers

Can You Take Out a Life Insurance Policy on Anyone?

5 Signs of Life Insurance Scams and How to Avoid Them

How Long Should Your Life Insurance Policy Last?

How Does Life Insurance Underwriting Work?

8 Things To Know Before Submitting a Life Insurance Application

Everything You Should Know About Life Insurance With Living Benefits

What is Term Life Insurance?

Term vs. Whole Life Insurance: Know the Difference

What is Permanent Life Insurance and How Does it Work?

High-Risk Life Insurance

Guide to Life Insurance for Transgender People

Life Insurance vs. Annuities Explained

How to Create a Life Insurance Retirement Plan

How to Borrow Against Your Life Insurance